Digital Content Consultant (Hybrid)
Company: CareFirst BlueCross BlueShield
Location: Baltimore
Posted on: April 19, 2024
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Job Description:
Resp & Qualifications
PURPOSE:
This position leads the management of web environment design,
deployment, development and maintenance activities; perform testing
and quality assurance of web sites and web applications; focuses on
digital content development and management, look and feel, and the
user experience; works closely with staff and management throughout
the organization to ensure that project teams' web-based
communications goals are clearly defined and met; leads overall
site content strategy, governance and experience. This role also
delivers corporate communications that keep the target audience
engaged and informed using a strategic mix of communications
channels. This role has an internal communications focus.
ESSENTIAL FUNCTIONS:
Manages end-to-end digital design, development, publishing and
distribution of communicationsfrom concept to launch. Leads keeping
corporate websites and other digital assets current and consistent
with best practices, within the industry and across other
industries. Provides strategic design solutions based on web
usability researched-based results to meet corporate, marketing and
SBU goals. Identifies best practices for featuring specific content
on websites, increasing call-to-action click-through rates, driving
users through goal-oriented tasks and encouraging more members to
log in to their account. Determines current and best practice
approach to web and digital communications to optimize the site
user experience. Identifies the latest digital innovations for
content access and digestion (including the integration of
multimedia such as videos, infographics and other digital tools) to
enhance the web experience while making the websites
accessible.
Ensures data and analytics are prioritized for all digital content
and leverages it to inform strategy and make business decisions.
Oversees the analytics implementation for internal campaign
efforts, to ensure business tracking requirements are identified,
communicated to integration teams, implemented and tested. Analyzes
and interprets web analytics and reviews web goals to determine the
best approaches for optimizing the customer experience. Leads
analysis to increase engagement and better user experience on the
websites, emails and other digital projects.
Works with website developers and editorial content contributors to
meet business needs and requirements, while also identifying new
opportunities. Maintains and advances internet and intranet web
content and integrated applications. Proven ability to copy edit
and ensure writing is consistent with the corporate style guide,
and in compliance with legal and branding regulations.
Drives the development and implementation of a communication
strategy across various audiences and channels. Works closely with
business divisions to understand opportunities and priorities to
provide strategic oversight and direction of various communications
need which may be anticipated or unplanned. Performs other content
maintenance tasks, including running link checkers, assist with the
development of SOPs and training materials.
QUALIFICATIONS:
Education Level: Bachelor's Degree OR In lieu of a Bachelor's
degree, an additional 4 years of relevant work experience is
required in addition to the required work experience.
Experience: 8 years experience in web content management with
progressively responsible web project management experience
Knowledge, Skills and Abilities (KSAs)
Ability to work independently to manage multiple projects while
keeping content owners informed of the progress of their general
web edits and aware of any potential problems.
Ability to think globally and understand how content edits on one
area of any particular web property may impact other areas of
and/or related websites.
Ability to communicate challenges in a non-technical manner to
internal content/business owners is important.
Proficiency with web content management systems (TeamSite,
SharePoint, etc.).
Proficiency with web usability methodology and standards.
Expertise with web development software and coding (i.e.
Dreamweaver, Adobe Professional, HTML, CSS, etc.)
Experience with managing digital media, including web-based video,
audio files.
Must be able to effectively work in a fast-paced environment with
frequently changing priorities, deadlines, and workloads that can
be variable for long periods of time. Must be able to meet
established deadlines and handle multiple customer service demands
from internal and external customers, within set expectations for
service excellence. Must be able to effectively communicate and
provide positive customer service to every internal and external
customer, including customers who may be demanding or otherwise
challenging. Salary Range: $74,736 - $148,434
Salary Range Disclaimer
The disclosed range estimate has not been adjusted for the
applicable geographic differential associated with the location at
which the work is being performed. This compensation range is
specific and considers factors such as (but not limited to) the
scope and responsibilites of the position, the candidate's work
experience, education/training, internal peer equity, and market
and business consideration. It is not typical for an individual to
be hired at the top of the range, as compensation decisions depend
on each case's facts and circumstances, including but not limited
to experience, internal equity, and location. In addition to your
compensation, CareFirst offers a comprehensive benefits package,
various incentive programs/plans, and 401k contribution
programs/plans (all benefits/incentives are subject to eligibility
requirements).
Department
Corporate Communications
Equal Employment Opportunity
CareFirst BlueCross BlueShield is an Equal Opportunity (EEO)
employer. It is the policy of the Company to provide equal
employment opportunities to all qualified applicants without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, age, protected veteran or disabled status, or
genetic information.
Where To Apply
Please visit our website to apply: www.carefirst.com/careers
Federal Disc/Physical Demand
Note: The incumbent is required to immediately disclose any
debarment, exclusion, or other event that makes him/her ineligible
to perform work directly or indirectly on Federal health care
programs.
PHYSICAL DEMANDS:
The associate is primarily seated while performing the duties of
the position. Occasional walking or standing is required. The hands
are regularly used to write, type, key and handle or feel small
controls and objects. The associate must frequently talk and hear.
Weights up to 25 pounds are occasionally lifted.
Sponsorship in US
Must be eligible to work in the U.S. without Sponsorship
#LI-DM1
REQNUMBER: 19576
Keywords: CareFirst BlueCross BlueShield, Eldersburg , Digital Content Consultant (Hybrid), Professions , Baltimore, Maryland
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